University research communications strategy

Contents

  1. How to Develop a Communication Strategy
  2. University Communications Strategy

Feedback will be through marker comments and a mark for each component via a marking scheme shared with the students. An internal repeat is where you take all of your modules again, including any you passed.

How to Develop a Communication Strategy

An external repeat is where you only re-take the modules you failed. Impact and Communication Strategies. When you'll study it Semester 1. CATS points ECTS points 7. Level Level 7.

Each activity should have its own mini strategy. Include the deadline for your activity strategy worksheets in this section. Use this section to highlight any potential challenges or opportunities with your activity list and other known initiatives.


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For example, large, unrelated events like Convocation may overshadow your activity in the news. Alternatively, you may be able to cross-promote with another event from another internal department or external partner. Ideally this information will be based on audience research.

How to communicate your research effectively

Messages are concepts being communicated and are not actual copy. Use the messaging tool to create key messages that will align with your goals and address the needs of your audiences.

University Communications Strategy

Itemize your costs for the year and provide the total communications budget for your department. SFU Communicators Toolkit.


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How to develop a communications strategy. Example: SFU strategic priority: Learning for Life Department goal: Increase awareness of our experiential learning initiatives Communications How will communications support your departmental goal?