Basic principles of stock options

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Across the globe, trillions of dollars of stocks, currencies and commodities are traded. How to invest and trade in the Stock Market is the biggest question that haunts not only the amateurs but also the professionals. How to pick stocks or how to analyse the stock market, what method to use — whether the stock market technical analysis is appropriate or fundamental analysis is more appropriate.

Both trading and investing are altogether different concepts having a different set of rules. Trading requires the generation of cash flows from the market at regular intervals and investing requires pumping of surplus cash flows into the markets for long term capital appreciation. In order to be successful one needs to decide at the threshold whether one is an investor or a trader.

Focus on the one is the key to long term survival and wealth creation. Conclusion: Just like any other game of skill, one needs to practice and perfect the art of trading or investing before having any meaningful success.

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Both have diametrically different sets of principles for amassing wealth and therefore it is all the more important to decide at the very beginning if one wants to invest or trade in the markets. Whatever one chooses trading or investing, being a part of the financial market is very rewarding.


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Immense wealth can be made by trading as well as by investing. Better disclosure not only offers an antidote to short-term earnings obsession but also serves to lessen investor uncertainty and so potentially reduce the cost of capital and increase the share price. This statement:. The corporate performance statement provides a way to estimate both things by separating realized cash flows from forward-looking accruals.

The first part of this statement tracks only operating cash flows. It does not replace the traditional cash flow statement because it excludes cash flows from financing activities—new issues of stocks, stock buybacks, new borrowing, repayment of previous borrowing, and interest payments.

The second part of the statement presents revenue and expense accruals, which estimate future cash receipts and payments triggered by current sales and purchase transactions. Management estimates three scenarios—most likely, optimistic, and pessimistic—for accruals of varying levels of uncertainty characterized by long cash-conversion cycles and wide ranges of plausible outcomes. Could such specific disclosure prove too costly?

The reality is that executives in well-managed companies already use the type of information contained in a corporate performance statement. Indeed, the absence of such information should cause shareholders to question whether management has a comprehensive grasp of the business and whether the board is properly exercising its oversight responsibility. In the present unforgiving climate for accounting shenanigans, value-driven companies have an unprecedented opportunity to create value simply by improving the form and content of corporate reports. The crucial question, of course, is whether following these ten principles serves the long-term interests of shareholders.

For most companies, the answer is a resounding yes. Just eliminating the practice of delaying or forgoing value-creating investments to meet quarterly earnings targets can make a significant difference. Further, exiting the earnings-management game of accelerating revenues into the current period and deferring expenses to future periods reduces the risk that, over time, a company will be unable to meet market expectations and trigger a meltdown in its stock.

For most organizations, value-creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses. If companies meet those expectations, shareholders will earn only a normal return. So the only reasonable way to deliver superior long-term returns is to focus on new business opportunities. Value-creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses.

Companies focused on short-term performance measures are doomed to fail in delivering on a value-creating growth strategy because they are forced to concentrate on existing businesses rather than on developing new ones for the longer term. When managers spend too much time on core businesses, they end up with no new opportunities in the pipeline. And when they get into trouble—as they inevitably do—they have little choice but to try to pull a rabbit out of the hat.

With a little adaptation, it plays out like this:. Companies that take shareholder value seriously avoid this self-reinforcing pattern of behavior. They are, therefore, more likely to become first movers in a market and erect formidable barriers to entry through scale or learning economies, positive network effects, or reputational advantages. Their management teams are forward-looking and sensitive to strategic opportunities.

Over time, they get better than their competitors at seizing opportunities to achieve competitive advantage. Although applying the ten principles will improve long-term prospects for many companies, a few will still experience problems if investors remain fixated on near-term earnings, because in certain situations a weak stock price can actually affect operating performance. The risk is particularly acute for companies such as high-tech start-ups, which depend heavily on a healthy stock price to finance growth and send positive signals to employees, customers, and suppliers.

As a consequence, management may have to defer or scrap its value-creating growth plans. Then, as investors become aware of the situation, the stock price continues to slide, possibly leading to a takeover at a fire-sale price or to bankruptcy. Severely capital-constrained companies can also be vulnerable, especially if labor markets are tight, customers are few, or suppliers are particularly powerful.

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A low share price means that these organizations cannot offer credible prospects of large stock-option or restricted-stock gains, which makes it difficult to attract and retain the talent whose knowledge, ideas, and skills have increasingly become a dominant source of value. Suppliers and distributors may also react by offering less favorable contractual terms, or, if they sense an unacceptable probability of financial distress, they may simply refuse to do business with the company.

Clearly, if a company is vulnerable in these respects, then responsible managers cannot afford to ignore market pressures for short-term performance, and adoption of the ten principles needs to be somewhat tempered. But the reality is that these extreme conditions do not apply to most established, publicly traded companies.

Few rely on equity issues to finance growth. Most generate enough cash to pay their top employees well without resorting to equity incentives.

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Most also have a large universe of customers and suppliers to deal with, and there are plenty of banks after their business. The sooner you make your firm a level 10 company, the more you and your shareholders stand to gain.


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  8. And what better moment than now for institutional investors to act on behalf of the shareholders and beneficiaries they represent and insist that long-term shareholder value become the governing principle for all the companies in their portfolios? You have 1 free article s left this month.

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    You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Corporate communications. Ten Ways to Create Shareholder Value. Reprint: RC Executives have developed tunnel vision in their pursuit of shareholder value, focusing on short-term performance at the expense of investing in long-term growth. The Idea in Practice Rappaport recommends these additional practices to create long-term growth for your company: Make strategic decisions that maximize expected future value—even at the expense of lower near-term earnings.

    Which have limited potential and therefore should be restructured or divested?

    Do not manage earnings or provide earnings guidance.

    What mix of investments across operating units should produce the most long-term value? Carry assets only if they maximize the long-term value of your firm. Focus on activities that contribute most to long-term value, such as research and strategic hiring. Outsource lower value activities such as manufacturing. Dell invests extensively in marketing and telephone sales while minimizing its investments in distribution, manufacturing, and inventory-carrying facilities.

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    Return excess cash to shareholders when there are no value-creating opportunities in which to invest. Disburse excess cash reserves to shareholders through dividends and share buybacks. Reward senior executives for delivering superior long-term returns. Standard stock options diminish long-term motivation, since many executives cash out early. Instead, use. Reward operating-unit executives for adding superior multiyear value. Instead of linking bonuses to budgets a practice that induces managers to lowball performance possibilities , develop metrics that capture the shareholder value created by the operating unit.

    And extend the performance evaluation period to at least a rolling three-year cycle. Reward middle managers and frontline employees for delivering superior performance on key value drivers they influence directly. Focus on three to five leading value-based metrics, such as time to market for new product launches, employee turnover, customer retention, and timely opening of new stores. Provide investors with value-relevant information. Counter short-term earnings obsession and investor uncertainty by improving the form and content of financial reports. Mauboussin Do any companies in America make decisions consistent with all ten shareholder value principles?

    Operating cash flows. Revenue and expense accruals.